Houseware, a Software-as-a-Service (SaaS) startup, has secured seed funding of $2.1 million led by Tanglin Venture Partners, a Singapore-based venture capital firm.
Other investors participating in the funding round include early-stage investors GTMfund and Better Capital, as well as undisclosed angel investors from SaaS companies such as Snowflake, Stripe, Carta, Zendesk, and Superhuman.
The company plans to use the funds to expand its customer base, increase its team, and further develop its partnerships with companies like Snowflake to expand its offerings. Houseware is currently hiring engineering and design talent in India and plans to double its team size in 2023. The company currently has 12 members.
Founded in late 2021 by Divyansh Saini and Shubhankar Srivastava, Houseware helps clients in the SaaS industry interpret data flowing across functions to keep real-time track of metrics linked with revenue. The company won the 2022 Snowflake Startup Challenge at the Snowflake Summit in Las Vegas, competing against over 300 other startups from more than 70 countries.
According to Saini, about 30% of the teams of each of its clients on average use Houseware. The company’s mission is to help scaling SaaS companies find their alpha and execute top-decile business strategies.
GTMfund, an early-stage fund focused on investing in B2B SaaS companies, is one of the investors in Houseware. It comprises over 220 go-to-market executives from companies such as Snowflake, DocuSign, Okta, Salesforce, Twilio, and Square, helping portfolio founders with strategy to hiring and execution.
Houseware’s focus on helping scaling SaaS companies track metrics linked with revenue is a critical need in the industry. The company’s success in securing funding from reputable investors such as Tanglin Venture Partners, GTMfund, Better Capital, and angel investors from top SaaS companies underscores the market demand for Houseware’s offerings. With plans to expand its customer base and team, Houseware is well-positioned to take advantage of the growing SaaS industry and deliver value to its clients. As the company continues to execute on its mission, it has the potential to become a key player in the B2B SaaS market.
