Strivacity, a cloud-native customer identity and access management (CIAM) vendor based in Herndon, Virginia, has announced $20 million in Series A2 funding. SignalFire led the funding round, with participation from Ten Eleven Ventures, Mandiant CEO Kevin Mandia, and Tenable co-founder Jack Huffard, who will join Strivacity as Executive Chairman.
The funds raised will be used to further invest in product development, accelerate its go-to-market initiatives, and deliver high-quality service to its customers. Strivacity was founded in 2019 with the aim of creating simple, speedy, and secure sign-in journeys for Fortune 1000 companies. The company provides a unified CIAM solution that allows brands to add secure log-in and identity management capabilities to their customer-facing applications without requiring custom coding or the need for developers or consultants.
According to Keith Graham, co-founder, and CEO of Strivacity, the company was founded because they saw a recurring problem where workforce-centric identity solution providers were force-fitting their products to serve customer use cases, resulting in months-long rollouts and poor customer experiences. Graham believes that simple sign-in journeys are the modern digital doorway to growing customer relationships and that Strivacity’s platform can help companies convert more customer visits into revenue.
Strivacity’s platform also offers privacy and consent management control services, customer and market insights, and can easily integrate with existing customer management and marketing systems. The company’s mission is to securely connect brands to their customers and pave the way for lifetime relationships built on loyalty and trust.
Strivacity’s cloud-native platform allows for flexibility and scalability, making it easy for companies to add identity access management to any customer-facing application. The company’s focus on providing a simple and secure sign-in experience has earned it a reputation for delivering high-quality service to its customers. With the new funding, Strivacity aims to expand its reach and provide its platform to more companies looking to improve their customer sign-in journeys.
