TROOP, a company based in Madrid, Spain, that provides corporate meeting technology and services, has raised $11 million in a Series B funding round led by Durable Capital Partners LP and Madrona Venture Group, with participation from All Iron Ventures and Conexo Ventures. The funding will be used to expand TROOP’s international presence and accelerate its growth across Europe and the United States, as well as to deliver and launch its end-to-end meeting management platform, TROOP: One.
TROOP’s technology platform helps companies plan, book, expense, and manage logistics for in-person meetings. Its customers include startups, fast-growing companies, and established global enterprises. TROOP’s mission is to revolutionize meeting planning by simplifying the inefficient and laborious process it is today and making it quick and easy for anyone to organize a meeting. The company has received multiple industry awards, including the BTN Innovate Award, the Phocuswright Innovation Award, and the Disrupt Award from the Business Travel Show.
Over the last 15 months, TROOP has grown from a team of 6 to over 40 and expects to more than double its staff in the next year. The company’s fully remote team is spread globally. Dennis Vilovic, Founder and Co-CEO of TROOP, expressed excitement about partnering with Durable Capital Partners, Madrona, and other investors to drive growth and serve their valued customers. He also acknowledged the significant impact of tech-enabled meeting planning in response to the changing future of work and expressed pride in delivering solutions to customers.
TROOP’s data aggregation and algorithms make organizing in-person meetings easy for anyone, mitigating risks, saving costs, and reducing carbon footprint. With the company’s platform, customers can quickly identify the best location for a meeting based on factors such as accessibility, cost, and environmental impact. TROOP also enables companies to track their travel and meeting spend, allowing them to make data-driven decisions that optimize their meeting planning processes.
TROOP has attracted some of the biggest brands in consulting, technology, pharmaceutical, and other industries, all of which rely on TROOP to streamline their meeting planning processes. The company’s innovative approach to meeting planning has received recognition from industry experts and customers alike. With this new round of funding, TROOP is well-positioned to continue its growth trajectory and transform the way businesses plan and manage their meetings in the years to come.
